Every one of your customers is valuable like silver, but the repeat ones are absolutely golden. Not only do these customers keep returning, but they most likely do a whole load of word-of-mouth advertising for your business. One recent study out of the Harvard Business School discovered that “increasing customer retention rates by five percent increases profits by 25 percent to 95 percent.” As big national chains expand, creative restaurants open and cool boutiques thrive, it’s always very challenging to entice new customers and then to convert them into loyal, return customers. The great news is that it can actually be done with a little effort and some sensible measures.
You need to run daily, weekly or seasonal specials on your menu, and try to spice up your inventory on a very regular basis. You obviously need your repeat clients to be intrigued, to always keep coming back in because there’s always something different or innovative about your business. These will be the adventurous types who like you, your business, and your ethos, and they will always thrive on different tastes, colors, trends or styles.
2) Stay traditional.
As the old saying goes, “if it ain’t broke, don’t fix it!” Don’t ever mess with what works. Always try to keep those bestselling basics or products or services just as they always are. These type of customers come to your business not for the sheer thrill of something new, but for the basic stability of what they already know they like. It might seem same ol’, same ‘ol, predictable perhaps, but these reliable customers will always contribute a fair share of your bottom line bread and butter.
Constant communication – by blog or on Facebook – is obviously key in letting your existing and potential customers know what’s new, what’s different, what’s the same, what’s in style, what new fish dish is on the menu, what’s trending. People will make their buying decisions based on the information available, and so it’s your job to get that info to them. Employ a professional scribe if you don’t have the time, skill or inclination to do it yourself. Most writers are desperately poor, so you could always try to trade your product or service for the writing. Seriously, even the most talented ones will often write for food…